Understanding health food drink consumers

When prompted with a no added sugars claim, there was an assumption that the claim refers to sucrose rather than to total sugars. Participants responded to the following open-ended questions: Health literacy assessment and patient satisfaction in surgical practice.

Consumer understanding of sugars claims on food and drink products.

Some also view claims as a legitimate educational tool that will have a positive impact on consumer beha- viour and nutrition awareness and as such contribute to public health.

Recognizing the importance of health literacy, the Newest Vital Sign NVS instrument 15 was developed as a rapid health literacy screening tool that could be readily implemented in clinical practice. Legislation in the European Union requires that the claim is understood by the average consumer. How the nutrition food label was developed, part 1: Dr Persoskie was a fellow in the Behavioral Research Program at the National Cancer Institute when most of the work reported here was completed.

Harvard Health Policy Rev ;4 2: Both research methods identified a good awareness of product claims. Discussion then focused on calories and participant understanding of the expected calorie reduction when reduced and no added sugars claims are used.

Sugar content now includes added sugars in grams and as a percentage of daily value. Younger age groups further expressed the view that claims can have a negative impact on purchasing decisions, mainly because products with low fat claims, for example, were expected to have less taste.

Accessed June 9, The focus groups each comprised 9—10 participants all female, all from Southern regions, with or without children and from a mix of social classes who were recruited from Leatherhead's database. Quantitative research After analysis of the qualitative research findings, a questionnaire was constructed to enable quantification of the perceptions of claims on sugars identified by the qualitative research.

Although other studies — which have included convenience samples of patients, consumers, parents, and children — have examined how well people interpret information on a nutrition label 6,10,12ours is one of the few studies to examine understanding of nutrition labels by using nationally representative data.

Health Serv Res ;49 4: Participants spontaneously recalled a number of reduced sugars products and their beliefs about the reasons why sugar would be reduced were related to dental health, obesity especially in childrendiabetes and losing weight.

Psychol Bull ; 6: Clinical utility of a brief screen for health literacy and numeracy among adults with diabetes mellitus. When prompted with a no added sugars claim, there was an assumption that the claim refers to sucrose rather than to total sugars. When questioned about the level of sugar reduction, there was a lack of awareness of any guidelines, and participants suggested that it would be helpful for the level of reduction compared with the standard product to be stated on the pack.

Examples of products bearing such claims were then considered, followed by a final discussion on the future of sugar in the diet. If this were the case, we may have overestimated NFP label understanding.

Crit Rev Food Sci Nutr ;35 Am J Prev Med ;31 5: In contrast, older age groups looked for a wider variety of claims. Using NFP labels requires not only being able to read and perform arithmetic but also — just as importantly — the ability to reason with words and numbers.

Qualitative and quantitative research methods were used to: Negativity was then expressed with regard to the expected taste, for example: The quantitative research was conducted via the Internet. Moreover, given that the NVS is used to screen for health literacy, we also expected performance to correlate with healthier dietary behaviors, including higher consumption of fruits and vegetables.

These findings are consistent with those of other studies that have found low educational attainment to be associated with poor understanding of nutrition labels 10, On the basis of responses to NVS questions, the revised nutrition label may make it easier for consumers to understand the total calories per food item Item 1, Total Calories and to make better use of specific nutrient information Item 2, Nutrient Specific.

Nov 19,  · Progressive health and wellness consumers are increasingly influential in redefining food culture: While they may be a minority group in terms of overall numbers, the influence progressive. Consumers are gaining an understanding of the links between childhood obesity and food policy, bringing conversations about food into the political mainstream.

As food imagery proliferates on social media, more consumers are “eating with their eyes” than ever before, and raising their expectations to match. Health Food Drinks I. Problem definition Background.

Consumer understanding of sugars claims on food and drink products

India, the world's largest malt-based drinks market, accounts for 22% of the world's retail volume sales. Nov 19,  · Progressive health and wellness consumers are increasingly influential in redefining food culture: While they may be a minority group in terms of overall numbers, the influence progressive.

1 Consumers' behaviours and attitudes toward healthy food products: The case of Organic and Functional foods Annunziata Azzurra 1, Pascale Paola 2 1University of Naples “Parthenope”, Department of Ec onomics, Naples, Italy. 2 UniCeSV - Centre for the strategic development of the Italian wine sector, University of Florence, Italy.

Abstract. Consumer understanding of sugars claims on food and drink products. Patterson NJ, Sadler MJ, Cooper JM. Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU).

Understanding health food drink consumers
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Consumer understanding of sugars claims on food and drink products